Introduction
The term marketing was derived ever since humans have started doing agriculture. After years of evolution, the competition in the marketing field has reached its peak. At present, the fate of marketing is in the hands of Artificial Intelligence rather than humans. There are some important factors that enhance marketing in today’s world. One among them is real understanding of the needs, interests, and behavior of a person, which in turn makes the vendor’s life easier to sell his commodities.
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?
BC (Before Corona)
The 19th century was the real era of marketing where the world has seen real innovations in science, medicine, economy and social life. After the world wars, few countries have cherished their economy and other countries have failed economically.
Marketing Behavior: The spent ratio was 70% on Traditional and 30% on digital for the companies.
AC (After Corona)
It has been so evident how this pandemic of corona has affected the world, let alone marketing-wise. The new epoch to live with the crisis has redefined customer behavior. Consumers are being challenged to re-evaluate their life priorities, which may give rise to new values and expenditure criteria. Beyond geography, we have learned that marketing messages need to be personally relevant, aligned to an individual’s current situation and values, as opposed to demographics, such as age and gender.
The coronavirus pandemic has put the spotlight on all aspects of marketing, and brands’ utilization of digital technology for marketing communications is no exception. After identifying the potential customer and his behaviors, a bridge has opened for the stores without physical visits but virtually.
