Author: balu

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Digital marketing has some glamorous features like reach, live tracking, success rate, retargeting, and conversions API but it’s better not to make a full stop on all present activities and switch swiftly to digital. There have to be some preparations or homework done before thinking about digital marketing by companies. Initially, companies should allocate 30% of their budget to digital marketing and the remaining 70% to traditional or else it might lead to a total disaster. The reason behind this is the companies are being introduced themselves into the digital marketing world before even identifying the potential competitors online. Besides, these companies will need to know the channels they are using, and the average spend allocation in order to be successful.

After achieving the right result only, allocation of the maximum budget must be done by the companies in this digital marketing. Digital marketing professionals should be capable of analyzing and improving users’ experiences and behaviors so that they can lead their companies in raising their profit in the global market. When you strive to expand your business on a larger scale, meaning you are open to a bigger challenge, all you need is to find the best strategy or tactics following the industry trends.

Before you begin: –

At first, need to run a detailed analysis to understand where you are standing now. You will come to know almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. Many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples: Your website, Branded assets, Video content, Images, Written content, Online products, or tools (calculators, interactive content, etc.), Reviews, Social media pages.

Here are some steps to utilize the digital marketing assets you have around:

1. Understand how users are experiencing your site without drowning in numbers. (Ex: Hotjar)
2. Revamp your website, if necessary. 
3. Use GBL to add location maps and get organic clicks/calls.
4. Search engine optimization (SEO).

Digital Marketing via paid channels: –

Paid or bought media are the ones where there is an investment to pay for visitors, reach or conversions through search, display ad networks or affiliate marketing. 

Some examples of digital marketing via paid channels are:

1. Brand Awareness Campaigns.
2. Consideration Campaigns.
3. Conversion Campaigns.
4. Encapsulation: Optimize two brands in a single campaign.
5. Abstraction: Define Ad sets according to the audience type and nature of the campaign.
6. Paid search advertising
7. Display Advertising 
8. Email Marketing

Budget optimization tactics | Campaign level: –

90% of top brands are using this strategy to make optimum utilization of money. Instead of setting individual ad set budgets, you set one overarching campaign budget. This budget has flexibility to spend more on ad sets with the best opportunities in the market, and less on underperforming ad sets. The amount that you allocate for the campaign budget can apply to each day the campaign runs (daily budget), or over the lifetime of the campaign (lifetime budget). If you use a lifetime budget, you can choose to run ads on a schedule. (Ref FB AD Campaigns)

Self-Affiliate marketing (The Complete Beginners Guide):

When an affiliate link is clicked, a small file called a cookie is stored on the users’ computer. When they buy a product, the merchant can see that they were referred by you.

There are also more advanced methods based on the email used or IP address – but we won’t get into those here. 

Here’s How to Start Affiliate Marketing on Your Blog in 8 Steps:

Step 1: Create a website or a Blog

Step 2: Choose an Industry, and then Niche Down

Step 3: Research Products in Your Niche that You Can Review

Step 4: Sign Up for the Amazon Affiliate Program

Step 5: Find affiliate programs for the other products you want to review

Step 6: Create content in the form of tutorials, review posts, resource pages or emails and use your affiliate link

Step 7: Optimize the page and track your rankings in Google

Step 8: Rinse and Repeat!

Introduction

The term marketing was derived ever since humans have started doing agriculture. After years of evolution, the competition in the marketing field has reached its peak. At present, the fate of marketing is in the hands of Artificial Intelligence rather than humans.  There are some important factors that enhance marketing in today’s world. One among them is real understanding of the needs, interests, and behavior of a person, which in turn makes the vendor’s life easier to sell his commodities. 

While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?

BC (Before Corona)

The 19th century was the real era of marketing where the world has seen real innovations in science, medicine, economy and social life. After the world wars, few countries have cherished their economy and other countries have failed economically. 

Marketing Behavior: The spent ratio was 70% on Traditional and 30% on digital for the companies.

AC (After Corona)

It has been so evident how this pandemic of corona has affected the world, let alone marketing-wise. The new epoch to live with the crisis has redefined customer behavior. Consumers are being challenged to re-evaluate their life priorities, which may give rise to new values and expenditure criteria. Beyond geography, we have learned that marketing messages need to be personally relevant, aligned to an individual’s current situation and values, as opposed to demographics, such as age and gender.

The coronavirus pandemic has put the spotlight on all aspects of marketing, and brands’ utilization of digital technology for marketing communications is no exception. After identifying the potential customer and his behaviors, a bridge has opened for the stores without physical visits but virtually.